JONDO Blog

Chocolate Suspended in Air by NAM

This quite amazing collection of photographs was put together by Japan-based art collective NAM as a series of advertisements.  Instead of relying on CGI and post-work to achieve the effect, the items in the photos were instead suspended by complex networks of string.  What is cool is that the strings actually add to the aesthetic of the photographs rather than take away from them.  Beautiful work.

[NAM VIA PETAPIXEL]